Jessica DeLuca is a data scientist for the Salesforce Marketing Cloud Einstein team. She builds big data analytical tools which help transform clickstream, ad impression, and user behavior data into meaningful analyses and user experiences. She’s an IBM Women In Data Science Scholarship recipient and graduate of the Galvanize Data Science Immersive Program. Previously she lead data product analysis and activation efforts for Warner Bros and Rotten Tomatoes to enable both publisher and marketer audience targeted advertising strategic initiatives. At Bluefin Labs (acquired by Twitter), she contributed to the Social TV Genome Project which connected social media conversation to its original televised stimulus. At Eduventures, she managed research and consulting projects which advised colleges and universities across the country on enrollment management and recruiting efforts. Her love of analysis stems from her Boston College days which culminated in her original research thesis, The Effects of Acting on Memory and Theory of Mind.